Xiaohongshu (小红书)

Xiaohongshu (Little Red Book) is a social media and e-commerce platform based in China. Founded in 2013, it has become one of China's most popular apps, particularly among young, urban women. The platform is known for its lifestyle content, product reviews, and travel tips, combining social networking with online shopping features. Users share product reviews, lifestyle tips, and personal experiences through photos, videos, and detailed posts.